New leadership behaviours that showed up on site, not in a PowerPoint
How we helped a global engineering firm’s 11,000 people turn new leadership behaviours into everyday action, from control rooms to construction sites.
Turning a list of competencies into behaviours
A global engineering firm had defined a new set of leadership competencies. The challenge was getting 11,000 people, from control rooms to construction sites, to understand them, care about them and act on them.
That takes more than a launch email and a slide deck. It needed comms, learning and tools that would work for leaders at every level and every location.
That’s where we came in.
First, we designed the roadmap.
We kicked things off with a focused Pathfinder Workshop to bring the right people together.
The output was a clear, practical plan for the comms, learning and tools that would help people understand, care about and act on the new leadership behaviours.
Alongside the rollout roadmap, we developed visual prototypes to bring the ideas to life.
With the roadmap agreed, we built the digital campaign around our Inspire, Train, Sustain framework, designed to engage and empower leaders at all levels through comms, learning and tools:
Inspire
A short, sharp video that ditched the corporate speak and showed the new behaviours in real moments that matter. Plus tailored self-assessments, so leaders could reflect on what the change meant for them personally.
Train
Interactive digital learning built around true-to-life scenarios, like pushback on-site or conflicting priorities. Backed up with live masterclasses, run internally, to dig deeper and ask questions.
Sustain
On-the-job toolkits co-created with frontline teams: checklists, conversation guides and prompts built into daily routines. Plus mobile-friendly micro-learning refreshers and nudges for leaders on the move.
Designed to evolve
We kept the loop open with regular pulse checks and feedback cycles, so the approach could evolve as the change bedded in.
What’s more, these pulse checks offered a sustainable way to measure change over time.
Built on behavioural science
The campaign draws on a handful of behavioural science principles:
Co-creation
People support what they help to build. Creating the toolkits with frontline teams meant they fitted real work, and people had a stake in using them.
Personal reflection
Self-assessments turned a company-wide change into a personal one. Leaders asked what it meant for them, not just for the business – and personalised suggestions helped them turn those reflections into action.
Behavioural rehearsal
True-to-life scenarios let leaders practise tricky moments, like pushback on-site, before they had to handle them for real.
Prompts in the moment
Behaviour changes where it happens. Checklists, nudges and prompts built into daily routines turn good intentions into habits.
A change programme that didn’t live in a PowerPoint.
It showed up on site. In meetings. In everyday decisions.
It was so much fun working with you, such a pleasure!
You were able to translate our ideas into reality. Thank you for that!
Wondering how we could help you?
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