Turning brand strategy into a living culture

The challenge

Our goal was simple but ambitious: reduce time to competence for new starters, bring ‘old hands’ into the new world, and create genuine global consistency in ways of working.

The programme had to work for marketers at very different stages of their journey.

• All new starters, who needed to be immersed in the proprietary way of thinking and working.
• Existing team members need to dip in when they want a refresh or an update on the latest approach.

And because the audience was marketers, the bar was high. If it felt flat, generic or full of jargon, they simply wouldn’t use it.

So we didn’t start with a framework.

We started with a feeling.

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Inspire

Before processes, principles or models, we focused on energy and motivation.

We created punchy, marketing-style sizzle reels packed with bold brand examples that demonstrated success. No jargon. No filler. Just sharp storytelling that showed what was possible when the process was used well.

They landed the message fast, set the tone, and met marketers where they are.

Train

We then designed a full digital learning curriculum to sit alongside live, in-person sessions – all mapped directly to the company’s proprietary brand-building approach.

The result was a flexible suite of 14 visually engaging, modern digital learning modules.

Each one works as a standalone 30-minute hit. Together, they form a cohesive, end-to-end curriculum.

They include real case studies, immersive interactions, and plenty of activities to keep marketers coming back.

Sustain

To make the shift stick, the modules were designed to be something people could – and would – return to over time. On-the-job tools were refreshed to reinforce the same principles in day-to-day work.

This wasn’t a one-off learning moment. It was about embedding a new default way of working.

The big win

Engagement jumped significantly compared to the previous version of the programme.

But more importantly, this went far beyond capability building.

It helped turn a brand-building strategy into a lived culture.

Not just marketers learning the process, but teams around the world using it, trusting it, and bringing it to life every day.

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Take a look at how Lima Delta can help your organisation make change stick.