Changing hearts and minds at DAZN with a digital campaign
We teamed up with DAZN, the global sports entertainment platform, to inspire and empower their people to behave inclusively.
Becoming proactively inclusive
What DAZN needed
With a new Head of DEI and inclusion high on the agenda, DAZN wanted more than a box-ticking exercise - they were after real behaviour change. And they knew that takes empathy, action, and a bit of bravery. That’s where we came in.
How we helped
Successful learning is about doing, not just knowing. So together, we defined what inclusive behaviour should look like at DAZN - specifically within the context of their competitive, high-performance culture. With clear goals in place, we created a five-part awareness and learning campaign that used powerful, real stories to shine a light on exclusion and inspire everyone to be part of the solution.
The first three episodes featured compelling video stories based on anonymised experiences from across the business, covering situations like neurodivergence and being open about sexuality at work. Each was followed by practical tips anyone could use to help build a more inclusive environment. In episode four, DAZN leaders shared personal pledges on how they’d take proactive steps towards inclusion.
And in the final episode, it was over to individuals across the business to reflect, take ownership, and publish their own pledges on an internal SharePoint page.
After the first meeting, we knew we had made a great decision to work with Lima Delta. The team provided brilliant technical expertise and valuable counsel, insights and advice to help us deliver a brilliant, engaging learner experience.
They took the time to learn about our business, our people and how we could ensure we created a solution that could be consumed in the workflow and delivered via our existing internal systems. We've had great testimonials from all levels in DAZN, board members included, calling out the quality, reality, level of engagement and educational value.
I can’t recommend working with Lima Delta highly enough!
User engagement
Book a callEngagement and impact
The campaign landed well across all levels at DAZN, earning an average score of 4.7 out of 5 from learners.
But more importantly, it drove action.
55% of participants chose to make a DEI pledge. Each one was a personal commitment to act, speak up, and help make inclusive thinking part of everyday culture.
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